Thank you for not backing down from what is a very important moment in history. Its sad that many people and companies may find themselves on the wrong side of this cruel injustice and hopefully will be held accountable! Keep up the good work! We see you and we all know what is right here.
You're you, and that's refreshing. It's hard to know how much pain the bots and the trolls will dish out for sharing what we believe publicly - kudos to you for wading into the waters at all, and for getting smarter along the way. Most stay on the shoreline! What you do doesn't come without personal pain, and I applaud you for your willingness to suffer well for what you believe in. Much respect!
Thanks, my friend. I’m not sure how many were bots, that’s true. (Maybe the bots are getting smarter, with profile photos that look like my Gram.) Appreciate the support, always. XO
This is so interesting. My hypothesis is that people forget that corporations are in fact led by and made up of….people. Do some, it’s real easy to be a complete scumbag on a company page vs. a personal page. Just a thought.
Either way, i believe in love and kindness for all….post away.
And as a side, I’m chuckling because I have an aunt named Carol who lives in KS that I haven’t spoke to in easily 30 years. The thought of her being the privileged white woman from KS would be exactly who she was even back in the day. 🤣
Hahahaha this is where we say “not all Carols,” but maybe your Carol? It really is a dichotomy, where we LOVE it when brands show their social media person’s personality (National Parks Service, Beyond Meat, Utah Department of Transportation, honestly it’s IG GOLD) but get pissy when brands share their founder’s values? Maybe the message should have come from the social media manager 😂
To be honest, I want to know the companies values, mission and vision. If these politics have taught me anything recently is that I prefer to align myself with companies that I share a similar moral compass to.
Thank you for sharing your thoughts and for being a good and authentic human being. May you be blessed for the rest of your days for your big heart.
I appreciate that, and could not agree more. It’s so refreshing to see HUGE corporations like Costco sticking to their guns. Thanks for the kind words. XO
Very interesting! Thank you for sharing. You truly are the face of While30 so it is you and you are it! Thus sharing on both makes sense. I don’t even follow Whole30 -only you directly and I appreciate your voice and perspective.
Our company is a small B2B business. We provide an objective 3rd party “truth product” and we serve any client (well almost any) that is willing to let us drive design and autonomous analysis to deliver “truth”. We do not have a singular person who is the face of our brand and our employees hold diverse opinions. For this reason, we do not share opinions on our company socials - & to be honest - our socials aren’t all that active! I share on my personal socials — but I’m not at all famous and only a few clients and employees follow me.
I think it would be quite unexpected and viewed as imprudent if I shared personal values on our company linked in page — particularly since it’s fairly inactive and our brand is quiet, so to speak.
This makes sense, if your brand doesn’t have these kind of values at the heart of their mission. Like, if you work for Costco or Ben & Jerry’s, you know where they stand, but that’s not the case for many brands. (And yes, unless your CEO is the one taking to social media to say, “This is what we stand for,” it would likely be a fire-able offense for anyone else to do so.)
Hi! I have some thoughts on your analysis as well. I have always been considered “woo woo” as my friends have called me in my approach to my health and life choices. The running joke is now my friends hear things in the wellness world that I have been thinking about (not always agreeing with) for decades. The wellness world and the MAHA movement are now hand in hand with many of trump supporters. And I wonder if a lot of them subscribe to the whole 30 acct in the vein of wellness and accts focusing on how we eat, how we exercise etc? I have been shocked at how many accts I have followed for years in the wellness arena that have spoken out in support of trump and his cronies that i didn’t realize at first because I was following for wellness. I have quickly and quietly unfollowed those without announcing my departure (I am looking at you, Douglas :). So maybe it goes both ways ? Maybe there are a lot of wellness junkies that are maga people on the whole30 acct hence the negative comments.
You make a great point here. If this was 2012, Whole30 would be leading the MAHA charge. (Bless our hearts, my intentions were good.) But many of the brands/influencers we “grew up with” DID head in that direction, so it makes sense we’d have some hangers-on who may have been unaware of the way we’ve evolved. In addition, I’ve heard more than once, “I just assumed Whole30 was MAHA.” I guess if you hear about us second-hand from someone describing us as a “clean eating program” or a “no processed food program,” that makes sense. So people may have been drawn to us without realizing we’re actually a bunch of woke bitches. :)
Fascinating! Thanks for sharing. I appreciate the “behind the curtain” perspective and analysis. Also, hell yeah for taking a stand on both platforms. What’s happening is super fucked up and I feel like Kevin McAllister fighting the wet bandits….“this is my house and I have to defend it”. Definitely want to support other Kevin’s as they also work to defend it.
Something I’m curious about is: How many of those vile comments do you think were bots vs real people? I get so discouraged when I see so many comments in social that are fully on board with the regime, and I’m hoping there aren’t as many of them as it often seems.
I honestly don't know. As I said to someone else, maybe the bots are getting smarter, using profile pics that look like your grandma and sticking Bible verses in their bios. 😂
Oh yes, for me it's "stick to art". But for you I also think your "wellness" followers are the same folks who have always been conservative and probably think RFK Jr is doing a good job. I only know this from the relatively small groups I used to be part of when I was on meta and involved with others who freshly mill their own flour. I left those groups long before leaving meta. They were vile to me if I even mentioned the word "climate" even when it pertained to growing wheat. They went to my profile to see I support LGBTQ etc and that ramped them up even more. These are all the self proclaimed good Christians coming at me with the most hateful comments.
Yep yep yep. The "clean eating to alt-right pipeline" is strong, and we happened to make our way out of it many years ago, but most people we "grew up" with did not.
“A person can have an opinion, but a brand can’t. A brand is supposed to be, I don’t know, above all of this?” is an interesting observation. Commercial entities participate in politics all the time through their money (campaign donations, inaugural donations and beyond, public endorsement, and support of controversial causes (Hilton and Sixt supporting ice lately). Companies and brands are already in the political space in a very big and visible way.
Right? Especially the big brands, who donate to every campaign, both parties, every election, just in case. (Great point about Hilton and ICE... this is another way brands ARE in politics, whether they like it or not.)
This is really great of you. Thank you!!!
Thank you for not backing down from what is a very important moment in history. Its sad that many people and companies may find themselves on the wrong side of this cruel injustice and hopefully will be held accountable! Keep up the good work! We see you and we all know what is right here.
Thank you for always using your voice to say the words many have trouble finding!💙
I appreciate that so much, Sara.
You're you, and that's refreshing. It's hard to know how much pain the bots and the trolls will dish out for sharing what we believe publicly - kudos to you for wading into the waters at all, and for getting smarter along the way. Most stay on the shoreline! What you do doesn't come without personal pain, and I applaud you for your willingness to suffer well for what you believe in. Much respect!
Thanks, my friend. I’m not sure how many were bots, that’s true. (Maybe the bots are getting smarter, with profile photos that look like my Gram.) Appreciate the support, always. XO
This is so interesting. My hypothesis is that people forget that corporations are in fact led by and made up of….people. Do some, it’s real easy to be a complete scumbag on a company page vs. a personal page. Just a thought.
Either way, i believe in love and kindness for all….post away.
And as a side, I’m chuckling because I have an aunt named Carol who lives in KS that I haven’t spoke to in easily 30 years. The thought of her being the privileged white woman from KS would be exactly who she was even back in the day. 🤣
Hahahaha this is where we say “not all Carols,” but maybe your Carol? It really is a dichotomy, where we LOVE it when brands show their social media person’s personality (National Parks Service, Beyond Meat, Utah Department of Transportation, honestly it’s IG GOLD) but get pissy when brands share their founder’s values? Maybe the message should have come from the social media manager 😂
To be honest, I want to know the companies values, mission and vision. If these politics have taught me anything recently is that I prefer to align myself with companies that I share a similar moral compass to.
Thank you for sharing your thoughts and for being a good and authentic human being. May you be blessed for the rest of your days for your big heart.
I appreciate that, and could not agree more. It’s so refreshing to see HUGE corporations like Costco sticking to their guns. Thanks for the kind words. XO
interesting to read the perspective from the brand point of view.
i deeply appreciate and respect using your platform's (personal and brand) voice to stand up for those who don't have one. bravo.
Thank you so much XO
Very interesting! Thank you for sharing. You truly are the face of While30 so it is you and you are it! Thus sharing on both makes sense. I don’t even follow Whole30 -only you directly and I appreciate your voice and perspective.
Our company is a small B2B business. We provide an objective 3rd party “truth product” and we serve any client (well almost any) that is willing to let us drive design and autonomous analysis to deliver “truth”. We do not have a singular person who is the face of our brand and our employees hold diverse opinions. For this reason, we do not share opinions on our company socials - & to be honest - our socials aren’t all that active! I share on my personal socials — but I’m not at all famous and only a few clients and employees follow me.
I think it would be quite unexpected and viewed as imprudent if I shared personal values on our company linked in page — particularly since it’s fairly inactive and our brand is quiet, so to speak.
This makes sense, if your brand doesn’t have these kind of values at the heart of their mission. Like, if you work for Costco or Ben & Jerry’s, you know where they stand, but that’s not the case for many brands. (And yes, unless your CEO is the one taking to social media to say, “This is what we stand for,” it would likely be a fire-able offense for anyone else to do so.)
Hi! I have some thoughts on your analysis as well. I have always been considered “woo woo” as my friends have called me in my approach to my health and life choices. The running joke is now my friends hear things in the wellness world that I have been thinking about (not always agreeing with) for decades. The wellness world and the MAHA movement are now hand in hand with many of trump supporters. And I wonder if a lot of them subscribe to the whole 30 acct in the vein of wellness and accts focusing on how we eat, how we exercise etc? I have been shocked at how many accts I have followed for years in the wellness arena that have spoken out in support of trump and his cronies that i didn’t realize at first because I was following for wellness. I have quickly and quietly unfollowed those without announcing my departure (I am looking at you, Douglas :). So maybe it goes both ways ? Maybe there are a lot of wellness junkies that are maga people on the whole30 acct hence the negative comments.
You make a great point here. If this was 2012, Whole30 would be leading the MAHA charge. (Bless our hearts, my intentions were good.) But many of the brands/influencers we “grew up with” DID head in that direction, so it makes sense we’d have some hangers-on who may have been unaware of the way we’ve evolved. In addition, I’ve heard more than once, “I just assumed Whole30 was MAHA.” I guess if you hear about us second-hand from someone describing us as a “clean eating program” or a “no processed food program,” that makes sense. So people may have been drawn to us without realizing we’re actually a bunch of woke bitches. :)
Fascinating! Thanks for sharing. I appreciate the “behind the curtain” perspective and analysis. Also, hell yeah for taking a stand on both platforms. What’s happening is super fucked up and I feel like Kevin McAllister fighting the wet bandits….“this is my house and I have to defend it”. Definitely want to support other Kevin’s as they also work to defend it.
I’ve thought of Home Alone more than once as MN protestors threw water on the streets so it would freeze. Thanks for the kind words. XO
Something I’m curious about is: How many of those vile comments do you think were bots vs real people? I get so discouraged when I see so many comments in social that are fully on board with the regime, and I’m hoping there aren’t as many of them as it often seems.
I honestly don't know. As I said to someone else, maybe the bots are getting smarter, using profile pics that look like your grandma and sticking Bible verses in their bios. 😂
Appreciate you speaking up and sharing what you learned from the responses.
Thanks so much, Larry.
If all companies were this transparent, it would make it easier to know which ones to support. This brand I fully support!
I appreciate that Meg! Thank you!
Oh yes, for me it's "stick to art". But for you I also think your "wellness" followers are the same folks who have always been conservative and probably think RFK Jr is doing a good job. I only know this from the relatively small groups I used to be part of when I was on meta and involved with others who freshly mill their own flour. I left those groups long before leaving meta. They were vile to me if I even mentioned the word "climate" even when it pertained to growing wheat. They went to my profile to see I support LGBTQ etc and that ramped them up even more. These are all the self proclaimed good Christians coming at me with the most hateful comments.
Yep yep yep. The "clean eating to alt-right pipeline" is strong, and we happened to make our way out of it many years ago, but most people we "grew up" with did not.
“A person can have an opinion, but a brand can’t. A brand is supposed to be, I don’t know, above all of this?” is an interesting observation. Commercial entities participate in politics all the time through their money (campaign donations, inaugural donations and beyond, public endorsement, and support of controversial causes (Hilton and Sixt supporting ice lately). Companies and brands are already in the political space in a very big and visible way.
Right? Especially the big brands, who donate to every campaign, both parties, every election, just in case. (Great point about Hilton and ICE... this is another way brands ARE in politics, whether they like it or not.)
Just to say, expecting business to “stay out of it” is ludicrous when they *are* undeniably very much in it.
I purposely support small businesses that share my values. I have followed Whole 30 for years and thankful for you!💞
Thank you! I appreciate the support XO